The art of comprehending the dynamic and the rapid change in the use of technology (in the world of media) its impact and how people react to the changing scenario that is how they grasp, elucidate, recognize and interact in this affluent world of media is termed as media psychology.
A media expertise distinctively centralizes on understanding the possible advantage and adverse effect of diversified type of technological dynamism and encourage the evolution of the positive and significant idea over the negative one.
How does media psychology impact human behavior?
Media psychology tends to apply psychology in the composite human behavioral system and the emerging media scenario.
This sphere of psychology explore the sort of psychological foot print on human behavior caused by the varied range of media constituting of social media, online classrooms, as well as traditional media in furnishing on camera proficiency, in developing brands, advertising and marketing, consumer commodities, implicit and enlarged reality remedies etc.
The basic fields that contribute to the world of media psychology may be jot down below:
It can begin with implementing new technologies related to media in a more effective format making it more user friendly and using those technologies to augment the practice of clinical psychology. It covers fields of online education and training processes sometimes mixing online methods with the traditional ones.
Media technologies in recent times are used in many ways and by people of all ages mostly by the young generation. There is no boundary to media psychology it is a continual circle.
The main aim of media psychology is helping people cope up with the rapid change in the technology. The rapid change in technology is unstabilizing and activated new colors of reaction from eagerness to wariness. As technology is changing we are enforced to comprehend the changes and the way of accepting those. But it is always not possible at all circumstances. It is here where media psychology plays an important role in solving this matter. Fearing changes is a very natural phenomenon seen in the humans. But media psychology bridges this gap by making us comprehend the complications of technological diversification.
The main reason for the survival of media is its customers and holding and arresting them through their content is the toughest job depending up on the material of its content. Here the job of the media psychologist become challenging where they need to understand their customers’ needs and wants depending up on which they need to gather advertisement. These personnel should also involve some time from this to train the upcoming media psychologists who need to understand the essentials of their job.
Media psychology has a versatile role of its own. Media psychology gives a durable set of mechanism that helps the users to accept and understand the changes.
